All about Marketing : Special for SBI PO and IBPS PO

All about Marketing : Special for SBI PO and IBPS PO

Marketing :

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.



Bench Marketing : The comparison of the business processes with competitors and improving prevailing ones.

Viral Marketing :

Viral marketing is a buzzword for promotional messages that spread through social networks.Viral marketing is all about creating a marketing buzz around new product releases or simply bringing a company to the forefront of consumers' minds

Guerrilla Marketing : 

Guerrilla Marketing is an Unconventional marketing intended to get maximum results from minimal resources. (just remember Maximum results from Minimum resources)

Social Media Marketing :

Marketing using online communities, social networks, blog marketing etc is called the social media marketing.

Direct Marketing :

If the company directly reaches to the customers on a personal basis (ex : phone calls,private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers,etc) then that type of marketing is called the Direct Marketing.

Types of Direct marketing :------

  • Direct mail Marketing : Advertising material sent directly to home and business addresses (This is the most common form of direct marketing).
  • Telemarketing : It is the second most common form of direct marketing,in which marketers contact consumers by phone.
  • Email Marketing : This type of marketing targets customers through their email accounts (you might have observed them in your e mails too)

Indirect Marketing : Distributing a particular product through a channel that includes one or more resellers is called Indirect Marketing (simply we can say that telling about our product indirectly)

Internet Marketing : Marketing of products or services over the Internet is called Internet Marketing. It is also know as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) and e-Marketing.

Digital Marketing : The marketing which uses digital advertising is called digital marketing. e.g. Television, Radio, Internet, mobile etc.

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