1. Consumer information sources are-
(1) personal source and commercial source (2) public source (3) experiential source (4) All (1), (2) & (3) (5) Only (1) & (2)
2. Zero-Based Budgeting (ZBB) means-
(1) a tool for marketing cost analysis
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch
(4) a certain percentage of sales
(5) Only (1) & (2)
3. The advantages of telephone-interview are-
(1) relatively low cost per interview
(2) good for reaching important people who are inaccessible
(3) securing co-operation which is not always possible
(4) All of these (5) Only (1) & (2)
4. The abbreviation ISP stands for-(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these
5. According to product life cycle theory, the profit is maximum in:
(1) Developed Stage (2) Early stage
(3) Matured Stage (4) Declined State
(5) None of these
6. In the context of globalization, BPO means-
(1) British Petroleum Organization
(2) British Passport Office
(3) Budgeting Process Orientation
(4) Business Process Orientation
(5) Business Process Outsourcing
7. SWOT analysis refers to-
(1) marketing tool to understand constraints and potentials of self and competitor
(2) external environment analysis
(3) internal environment analysis
(4) strategic planning for selling product
(5) South-West organization for trade
8. Which of the following forms the highest share in household savings in India?
(1) Deposits (2) Currency (3) Share & Debentures
(4) Real estate (5) Physical asset
9. Which of the following means of communication is most popular media skill for propaganda among the people?
(1) Magazines (2) Television (3) Radio
(4) Outdoor exhibition (5) None of these
10. In the era of globalization of business, M & A means-
(1) Money & Assets (2) Marketing & Alliances
(3) Mergers & Acquisitions (4) Means & Acquisitions
(5) Markets & Acquisitions
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