Marketing Mix Model :: 4 P's, 5 P's and 7 P's - For SBI PO
The Marketing Mix model (also known as the 4 P's) is a tool used by marketers while defining the marketing strategy."Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.
The 4 P’s are :
Marketing 4P's for SBI PO | Marketing for SBI PO Exam 2014 | Question for SBI PO Exam 2014 | Marketing Question for SBI PO 2014
5 P’s of Marketing :
- 4 P’s
- Product
- Price
- Promotion
- Place (distribution)
- People
- Product
- Price
- Place
- Promotion
- People
- Process
- Physical evidence
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